We care a lot about trends. To find ‘opportunities’ in change, we are often on the lookout for ‘new’ trends.

It is a necessary mindset, but it is easy to lose the ‘centrality’. By paying attention only to the changes at that time, you can miss the important point and rather forget the ‘essence’.

“Rather than predicting changes in 10 years, we need to think about things that do not change even after 10 years.”

This is what Amazon CEO Jeff Bezos said. It’s good to remember when we pay attention to trends.

While observing the trend of trends, you should predict future ‘changes’, but try not to forget the ‘center’. Whether it’s human nature or the nature of business, we should always remember and pay attention to the fact that something that will not change even 10 years from now will be at the forefront of change.